My Net Worth — Private Office Who We Work With

Built for Those
Who Have
More to Protect.

My Net Worth / Private Office / Who We Work With

Private Office

Is Private Office
Right for You?

Private Office is built for New Zealanders with $1 million or more in investable assets, or high-income earners whose financial complexity has outgrown standard advice. The threshold is not commercial — it is the point at which wealth becomes interconnected enough that managing each part in isolation starts costing you.

You do not need to fit a single profile. What our clients share is not a profession or a life stage — it is a financial situation that has enough moving parts that a single coordinated adviser team will serve them materially better than a collection of disconnected specialists. Business interests, trusts, property portfolios, concentrated equity positions, succession intentions — any combination of these is reason enough to have a conversation.

The nine profiles below represent the most common situations we serve. If yours is not listed, it does not mean we cannot help — it means the conversation will be the place to find out.

Not yet at the Private Office threshold? Our LiftOff service is built for New Zealanders at every earlier stage of building wealth — with a real adviser, at a fraction of the cost.

Who We Serve

Nine Client Profiles.
One Standard of Advice.

01

High Net Worth Individuals

Where Complexity Demands Coordination

$1M+ investable assets

When wealth reaches a certain threshold, no single discipline is sufficient. Tax, investment, estate, and cashflow decisions become interdependent — each with consequences for the others.

We serve individuals who have built significant wealth and recognise that managing it well requires a team with the breadth to see across every dimension at once. Coordinated, not referred.

02

Families & Multi-Generational Wealth

A Partnership That Outlasts Any Single Generation

Family governance & transfer

The most enduring family wealth is not built by accident. It requires governance structures, investment frameworks designed to survive generational change, and advisers who understand that a family's financial values are as important as its financial assets.

We design and steward intergenerational frameworks — from family investment charters to trust governance — that allow wealth to transfer purposefully rather than dissipate quietly.

03

Trusts & Private Structures

Structured Entities That Demand Integrated Advice

Discretionary trusts & complex estates

Discretionary trusts, look-through companies, and family holding structures are powerful tools — but only when governed properly and advised holistically. Most problems arise when structure and investment strategy are managed by different people who never speak.

We advise at the intersection of legal structure, tax outcome, and investment positioning. Distribution policy, trustee decision-making, and estate objectives are treated as one coherent system.

04

Business Owners & Entrepreneurs

When Your Wealth Is Concentrated in What You Built

Capital events, exits & diversification

For most business owners, the business IS the wealth — and the risk. Exit planning, liquidity events, and the transition from illiquid concentrated equity to a diversified portfolio are among the most complex advisory challenges we navigate.

We work with business owners well before any liquidity event, designing the tax structures, trust arrangements, and investment frameworks that ensure the proceeds of a sale are captured and compounded — not eroded by avoidable decisions made under time pressure.

05

Non-Profits, Charities & Foundations

Governance-Grade Investment for Purpose-Driven Organisations

Endowment management & fiduciary oversight

Charitable entities and private foundations face the same investment complexity as private families — but with the additional demands of governance reporting, fiduciary accountability, and the obligation to protect capital across an indefinite time horizon.

We bring institutional-grade investment discipline to endowment management: asset allocation, spending policy design, and the documentation standards that boards, trustees, and regulators require.

06

Overseas Residents & Expatriates

New Zealand Obligations, Wherever You Are

Cross-border structures & FIF compliance

New Zealand's tax treatment of overseas income — the FIF regime, foreign trust rules, and residency-based obligations — creates complexity that most advisers encounter only occasionally. We encounter it constantly.

We advise returning New Zealanders, overseas residents with NZ-held assets, and clients managing cross-border family wealth on structuring, compliance, and the investment frameworks that work efficiently across jurisdictions.

07

Companies, Directors & Boards

Executive Wealth in All Its Forms

Equity compensation & personal/corporate intersection

Directors and senior executives accumulate wealth in forms that most advisers are not equipped to handle: restricted shares, options, director fees, governance retainers, and the blurred boundary between corporate and personal balance sheets.

We advise at the intersection of executive remuneration and personal wealth — structuring equity compensation tax-efficiently, managing concentration risk, and ensuring the personal financial architecture reflects the complexity of what has been earned.

08

High Earning Professionals

Income That Has Outgrown Standard Advice

Medical, legal, engineering & specialist income

Surgeons, senior lawyers, specialist consultants, and engineers often reach a point where their income is substantial but their financial architecture has not kept pace. Superannuation is under-optimised, income is poorly structured, and personal risk is underinsured.

We work with high-income professionals who have the means to build significant wealth and need an adviser who understands the full picture — income structuring, KiwiSaver strategy, debt management, and the long-term plan that turns earning power into lasting capital.

09

Retirees & Wealth in Transition

The Pivot From Accumulation to Preservation

Retirement income, drawdown & estate readiness

Retirement is not a destination — it is a structural shift in how wealth functions. The disciplines that built a portfolio are not the same disciplines required to sustain it, distribute it tax-efficiently, and ultimately transfer it to the next generation.

We advise retirees and pre-retirees on drawdown sequencing, pension and KiwiSaver optimisation, estate structuring, and the ongoing governance of a portfolio that no longer has the luxury of time to recover from avoidable mistakes.

Inter-Generational Advisory

Not Every Relationship
Is Measured in Quarters.

Some are measured in decades.

The most meaningful private office relationships do not begin with an investment mandate. They begin with the wealth creator — the business owner who has just exited, the executive who has accumulated beyond their immediate needs, the family patriarch whose estate is becoming too complex to ignore. That relationship, once formed, deepens with every passing year.

Over time, we build institutional memory around your family: your values, your governance preferences, the dynamics between family members, and what you want your wealth to ultimately achieve. When the next generation enters the picture — whether as trust beneficiaries, co-investors, or wealth inheritors — that memory is already there. The relationship does not restart. It expands.

This is the rarest quality in private wealth advisory: an adviser who knows not just the current owner of a portfolio, but the history of how it was built, the intentions behind its structure, and the family who will one day receive it. My Net Worth Private Office is built to be that adviser — not for the next year, but for the next generation.

The relationship begins with the wealth creator.
It deepens with every generation that follows.

Begin a conversation with My Net Worth

Your Wealth Deserves the
Attention It Has Earned.

Begin a Conversation